UX/UI DESIGN
Enhancing the Home Journey Experience
I set out to make the MoveTo app more user-friendly, visually engaging, and efficient in connecting users with their perfect home. This app has not been updated in about 8 years, so this was much needed! We did not gather direct user feedback for this project because the changes being made were very straightforward and clearly needed based on our app usage data.
Our key improvements focused on these major areas:
More Prominent Call-to-Action (CTA) Buttons
We improved visibility and accessibility of key actions like "Request a Tour" and "Contact Agent," making them stand out with bold colors, strategic placement, and enhanced contrast for higher conversion rates.
Redesigned Property Detail Page
The property detail page was restructured for a cleaner, more intuitive layout, prioritizing essential information such as pricing, features, and high-resolution images. A sticky action bar ensures users can quickly take the next step without scrolling.
New Hidden Homes Feature
To streamline the search process, we introduced a feature that allows users to easily hide properties they are not interested in. This keeps their search results relevant and clutter-free, helping them focus on homes that truly match their preferences.
Property Valuation Banner
We added an EstateIQ banner for users to view the value of their home at the click of a button. This popular feature did not exist on the previous interface.
Before the recent improvements, the MoveTo app had several usability issues that impacted the overall user experience and engagement.
Unbalanced Information Layout
The property detail page struggled with poor spacing, making some sections feel cluttered while others had excessive white space. Important details weren’t prioritized effectively, leading to a disjointed reading experience.
Non-Sticky Call-to-Action (CTA) Buttons
Key action buttons like "Request a Tour" and "Contact Agent" were not fixed in place, meaning users could easily scroll past them and forget to take action. This often led to frustration and missed opportunities for engagement.
Awkward "Easy Property Search" Callout
A redundant and misplaced "Easy Property Search" callout took up valuable screen real estate without adding real functionality. Instead of enhancing navigation, it disrupted the natural flow of the page and distracted users from more relevant content.
No Option to Hide Homes
Users lacked a way to remove properties they weren’t interested in from their search results. This led to frustration, as unwanted listings would keep appearing, making it harder to focus on relevant options. The absence of this feature was a common complaint among users.
The improved MoveTo app delivers a smoother, more user-friendly home-searching experience by addressing key usability issues and incorporating highly requested features
Balanced Information Layout
The property detail page has been redesigned with improved spacing and a clear visual hierarchy. Essential details are now well-organized, making it easier to scan property information at a glance.
Sticky Call-to-Action (CTA) Buttons
Key action buttons like "Request a Tour" and "Contact Agent" now remain fixed on the screen as users scroll. This ensures they are always accessible, leading to higher engagement and faster decision-making.
Streamlined Interface Without Unnecessary Callouts
Unnecessary and redundant information was cut, allowing more space for other important actions like Map View, Calculate Mortgage, and a Home Valuation widget.
New "Hide Homes" Feature
Users can now remove unwanted properties from their search results, creating a more personalized and relevant browsing experience. This highly requested feature makes it easier to focus on homes that truly match their preferences.
I also decided that our current app logo needed a facelift. We left the cartoon like, rounded edge style in the past and pursued a more clean and modern feel instead. This better encapsulates the concept of our app.
